Rugged individualism, beer linked: "In Hollywood lore, the lone cowboy tamed the Wild West with two six-guns by day and drank warm beer with both fists in dusty saloons at night.
That stereotype of the rugged individualist who enjoys tipping back a few might not be so off the mark, according to a newly published study by marketing professors at the University of Texas at San Antonio. They found that places where individualism is valued over the collective good also tend to be places where a lot of beer is consumed."
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So what does this tell us about life in common interest housing developments? Too much beer? Too little beer?
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