Thursday, February 08, 2007

voiceofsandiego.org: News... A Subdivision Off the Old Block
Thanks to Nancy Levy for this link to a story about new developments that are designed to look like the old ones...

With neighborhoods named Cabrillo and Kensington, it's quite plain what muse Del Sur master developer Fred Maas invoked when dreaming up a sales pitch for this 3,050-home planned community north of State Route 56 -- old-school San Diego neighborhoods.

Hence the phrase used in a recent newspaper ad, purporting Del Sur is connected to old San Diego "by more than a freeway." Maas hopes to separate this development from cookie-cutter suburban subdivisions that have sprung up around the county in recent years to meet rising demand for housing. And to do that, he's evoked the names and the histories of the established neighborhoods usually ringed by these types of new developments. The homes in the "Alcala" community, named for the San Diego Mission, claim to form a "personal sanctuary" for residents and are planned to be built in the Spanish style reminiscent of old San Diego, for example.

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