Friday, March 12, 2004

How about "Lexusville"?
L.A. Considers Selling Its Name
Friday, March 12, 2004

LOS ANGELES — It’s home to fun, sun and Hollywood glamour -- and now the city of Los Angeles may be lending its name and image to the highest bidder.

Leaders of the cash-strapped city are considering selling the naming rights for Los Angeles to a variety of products. Coke or Pepsi could be the city’s official soft drink, for instance, and Lexus or BMW the official automobile.

Lawmakers say the choice for a budget-crunched city like Los Angeles comes down to raising taxes or finding other ways of raising necessary funds. New York and San Diego are already in the sponsorship game and are making millions.
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Read the rest so you won't think I'm making this up.

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