Thursday, April 02, 2009

Marketplace: Home selling moves to a new stage

Marketplace: Home selling moves to a new stage: "These days, savvy realtors sometimes 'stage' whole neighborhoods, mowing lawns on abandoned properties, hiring dog walkers to stroll the streets. And when the financial stakes are high enough, employing professional actors to give the place a truly 'lived-in' feel. I get to see this played out the following weekend."
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I guess hiring actors is an effective way to convince people that there is really some community in those community association-run developments. This is an extension of the advertising literature, where they show actors posing as happy soccer moms pushing the kids on the swings. But the whole thing is creepy. Too Stepford-Wifeish for me.

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