With the digital disintermediation of the mass media, the value add will not be the delivery platform but the credibility of the reportage.
"Cred" can be held by an individual blogger or a major news organization. Each have to work to earn and maintain it in order to preserve their audiences as media outlets. In sum, there will continue to be a market for premium, credible content.
1 comment:
With the digital disintermediation of the mass media, the value add will not be the delivery platform but the credibility of the reportage.
"Cred" can be held by an individual blogger or a major news organization. Each have to work to earn and maintain it in order to preserve their audiences as media outlets. In sum, there will continue to be a market for premium, credible content.
Post a Comment